Why is Logo Design Important?
Sloppy and ineffective marketing is the cause of half of all business failures within their first few years; this includes forgoing logo design. If you are a sole proprietorship or small business that is waiting until a few clients come your way until you begin the process of designing a logo and/or marketing materials, here are some very important items to consider.
1. You need to create the quickest possible route to your company’s success
Creating a unique logo will add to your company’s visibility and credibility, two items that will help your business grow and achieve success.
2. Your company will appear unstable
When your company starts and is developing its image, starting with one logo and then changing a few months later or even one year later to another logo, will create confusion for your clients. They may begin to wonder if your company changed owners. Overall, it can lead to the appearance of your company being unstable.
3. Your company will look amateurish
If you’re trying to make your architecture, engineering, environmental non-profit, landscape architecture, or urban planning firm the obvious choice for your clients, when compared to your competitors, using a logo that was not professionally designed – or no logo at all – will make your company look unprofessional. It could lend the idea that your company cannot perform to or meet the standards that your client is seeking. Therefore, professional logo design is essential in grabbing your potential clients’ attention and portraying professionalism.
4. Your company will look unrefined
If your company does not have a “look and feel” that will attract your clients – especially in the environmental design field where design matters – it can make it appear as though your company doesn’t really matter to you. Potential clients may get the impression that you do not care how your company presents itself, which might lend the idea that your work may be of poor quality.
So while putting off logo design and development may seem cost-effective for an architecture, engineering, environmental non-profit, landscape architecture, or urban planning start-up, it could result in your start-up never getting off the ground. In turn, neglecting the time to have a professional design logo created could lead to your business folding when it would otherwise succeed.
Ask yourself if you can afford not to invest in professional logo design?