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A Blog Post

Do I Need SEO Strategy For My Website?

  • Tuesday, May 28 2013

Why Do I Need SEO Strategy To Help My Business Grow?

If you have a website on the internet and you are looking to expand your presence in the search engines, you will want to consider using an SEO strategy.

75% Don’t Scroll Beyond Page One 
Consider the following statistics: Search engines like Google and Yahoo are now influencing up to 88% of business purchase decisions. Further, over 80% of internet users are typing search phrases into search engines, and they will either find you, or your competitor. At least 75% of users don’t bother looking past page one.

Statistics such as these are not myths: If you’re not ranked within the first two pages you are losing out on over 50% of the traffic and potential new business. To grow your website, you need search engine marketing expertise to get your website to the top of rankings in search engines.

Google Continuously Redefines Search

Strong search engine positions are essential to online sales and continual growth for your company and website. SEO is an on-going process constantly undergoing change and so needs to be monitored daily. Each search engine has its own set of similar, but different rules, terms and algorithms they follow to rank websites. More importantly, these rules and algorithms shift and evolve. A good SEO expert understands this process and keeps up with the latest SEO trends and techniques to ensure his or her clients stay on top and keep their rank by making necessary changes and updates.
 

Can’t I Just Rely Just On Great Content?

Consider the following: You’ve designed a great website and hosted it on the internet. But after a while you realize no one has visited it. The hit counter shows zero hits. This is because no one knows you are there on the internet. The question that arises, of course, is how do you now make people aware of your existence even if you have great content. The best way to promote your website is through search engines.

SEO vs. PPC: Research has shown that the majority of the traffic to websites comes through search engines. Although there are many other channels through which to market your website, search engines represent the best way to market all types of businesses. Search engines are the best forms of marketing because they can provide targeted free traffic. In short, search engines play a strong role in making and breaking website success.

Does A Mobile Website Need SEO
Do you have a mobile version of your website? How does it perform in the search engines? Your mobile website should also be optimized for mobile screens to your ensure the presentability of your great content.

The PPC Story

Now if you’ve been paying for advertising on the Internet through places like Google Adwords, you know how expensive this can be. Perhaps you have taken the time to master pay-per-click marketing and built a sales funnel that converts. If so, then paying for this traffic is definitely worth it.

But what if you don’t have the kind of cash for building successful sales conversions? Often, one has to shell out thousands in advertising dollars in order to make things profitable. Most people don’t have that kind of money to literally flush down the Google toilet.

There is a much better solution, and it can be summed up in two words: free traffic. This is the purpose of search engine optimization and why you need to think SEO strategy.

If you need to get hundreds, thousands, or even tens of thousands of visitors to your website every day, then mastering the skill of free traffic generation is the thing for you. But be careful:  if you make critical errors with your search engine marketing, then you’ll end up suffering one of two adverse results:  you’ll (1) enjoy high ranking in the search engines for a short while, but then suffer a Google slap or other penalty to end up losing all of that free traffic you previously enjoyed, or (2) fail to rank in the search engines altogether and miss out on all of the excellent free traffic that Google, Yahoo and Bing have to offer.

The Right SEO Techniques
In order to avoid any type of search engine optimization mishap, proper SEO techniques and practices are essential. It all begins with proper keyword research. Keyword Research is one of the most important elements of a search engine optimization campaign, but it’s not the only important thing you need to learn.

If you get your keyword research right, and you begin to rank highly for the keywords that make the most sense to your market, you will begin to get free traffic and visitors that buy your products or services. If you’re looking to get traffic on a massive scale, then you’ll want to rank for any and all keywords even tangentially related to your market. This will bring a ton of activity to your website, and you’ll definitely begin getting lots of traffic and sales as well. While you may not attain conversion at the highest levels, what really matters is that you are making more money than you’re spending on outsourcing your SEO.

If you’re going after hundreds of keywords at a time, you’re not going to be able to handle all the work by yourself. You’re going to need a team of outsourcers in order to help you with this massive undertaking. But if you do it right, it will pay you huge dividends in the end. Thousands of people on the internet can attest to this fact.

Avoid Google penalty with good SEO strategy
A Google penalty can destroy your ranking.
The most crucial component of a quality SEO campaign is building relevant backlinks to your webpages. This is the major metric that Google and other search engines use to determine the relevance and popularity of your site. Truth is, however, that the search engines really don’t like it when webmasters manipulate the search results. However, many believe that there’s nothing wrong with this; and that if you’re in business online, and believe in the products and services you are offering, then getting them in front of as many people as possible is your first priority.

If you believe in your website, and the value and benefits afforded to your customers by your products and services, then employing SEO to manipulate the search results should be perfectly acceptable. Some people will certainly not agree with this viewpoint, but take from it what you will. Implement the suggestions in this article, and you can reap the rewards that Google and the other major search engines have to offer. Your business will expand dramatically, particularly if you build the right sales funnel.

Why we need SEO strategy? Totally worth it, as you’ll soon see.

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